After purchasing Trilogy Coffee in early 2025, Jackson was determined not only to honor its roots, but to expand upon them — bringing his own personal touch to the brand and café in a way that deeply connected with the community he grew up in.

Growing up on Kauaʻi, it was important to Jackson to collaborate with local artists and creators to help bring his vision to life. He intentionally pulled in local artists to add their unique flair and creative energy to the space, which is when our paths crossed.

From the beginning, his vision was clear: he wanted Trilogy to feel like a niche specialty speakeasy café — the kind of place where vinyl records play softly in the background while you sip on a thoughtfully crafted specialty drink. A space where you come to for the coffee, but stay for the vibes.

Once we got clear on the direction for both the brand and website, I created a visual identity that felt warm, inviting, and moody, layered with fun, funky, organic shapes and artistic elements that reflected the creative energy of the café itself. Every detail was intentional — designed to feel curated yet effortless, elevated yet approachable.

From there, I translated the brand into a website that feels unmistakably him. A digital space full of personality and style. One that stops you in your tracks and draws you in, enticing you not only to stay for a while, but to make the trip to experience Trilogy Coffee IRL.

The end result? A brand and website that honor Trilogy's roots while feeling unique to Jackson and this new exciting chapter.

This project was especially meaningful to me. Not only is Trilogy one of my favorite coffee shops, but I also worked there for a summer during college, making this collaboration feel like a full-circle moment rooted in creativity, community, and connection.

THE STORY

funky, niche, a whole vibe

VIBE

custom brand & website

SERVICES

"When I first purchased Trilogy in May, I thought I could do it all. I was gonna be the owner who worked every single day, ran our Instagram page, and designed our merch, our web store, and newsletter. Very quickly, I realized that this was not a sustainable way to live. I was trying to figure out how we could take Trilogy and our branding to the next level. That’s when I started working with Studio Chan. Chan took my ideas and created a vision. Through conversations, we came up with my dream website and brand design for Trilogy Coffee. I am so thrilled by the results, and I cannot recommend her services enough. She takes the time to explain and walk through everything with you, gives you multiple options, and never makes you feel like a burden for having edits. She is a true wizard in the design world and a dream to work with. I wish I had more businesses so I could give her more work. Thank you again so much, Chan, for everything, and I can’t wait for our next collaboration."

Jackson K. | Owner of Trilogy Coffee Kauai